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I recently rebranded! Some people associate branding with business. For example, a business's logo, slogan, colors, and fonts. But it's so much deeper than that.
Additionally, branding applies to working professionals and those who consistently promote it will often have an easier time transitioning to the next step in their career than those who don't.
So what is branding?
Branding is not just about aesthetics but more about what businesses and professionals stand for.
It's about what people say about you when you are not in the room. Your brand is your reputation.
It is something you must earn, develop, nurture and protect.
For some, our professional brands will change as a result of a career change and that is ok! But keeping the following in mind will help you to establish a credible reputation for what it is you now stand for.
Here are four ways to build and promote your professional brand and develop your strong reputation in your field (whether you are a job seeker or business owner):
1. Keep learning and perfecting your craft That this doesn't mean you need to go back and get your PhD. But it is important to keep up with industry changes and innovation through coursework, workshops, trainings, books, etc. Many lessons you can learn for free right on Youtube!
2. Join Professional Associations or Networking Groups This is a great way to build your network (fyi, your network = your net worth!), find referral partners, find out about learning opportunities, attend conferences, etc.
3. Create content that showcases your knowledge and expertise Linkedin is a place to write professional posts or blogs that educates, inspires, and engages your audience.
4. Engage in relevant content Keep your eyes out for posts that you would like to share your thoughts on or support the writer. Don't just like, write a comment! Linkedin is another great place to do so.
5. Know your unique value proposition and share that as much as possible What makes you different than the competition? Is it years or experience? Is it advanced education or training? Is it your track record for producing XYZ results? You MUST know this and will need to articulate this during sales consultations, job interviews, on your website, in your Linkedin profile, resume, etc.
Aside from the four tips mentioned above, remember that social media plays a huge role in helping to promote our personal and professional brands therefore it is important to use these tools wisely!
Are you looking to gain clarity the right next step in your career or growing your business? Get the guidance you are looking for by booking a free consultation at https://calendly.com/amandaportillo/chat
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